Hey everyone! I've been trying to design a logo for my small business, but I'm feeling pretty lost. I want something that really captures my brand's essence and feels professional, but I don’t know where to start or what elements to focus on. I came across this article on creating a brand-aligned logo and was wondering if anyone has read it or can share advice based on its tips? Is it worth following the steps they outline, or should I look elsewhere for guidance? Any input would be really appreciated!